CASE STUDIES
Amazon
Used a custom-built software for Amazon advertising that allows me to make hundreds of ad optimizations per day, ensuring CPC bidding Is competitive across Its market segments.
Wayfair
Implemented spend optimization strategies and inventory insights to maximize revenue impact.
Built a high-performing Google Shopping campaign from the ground up. Leveraged incremental scaling strategy after validating early-stage conversion performance and purchase volume.
Multi Media Buying
Handled multi-channel media buying for a boutique Hotel, driving both sales conversions and brand awareness. I lead strategy and creative execution across all ads, while maintaining direct relationships with platform account managers to maximize performance. My year-to-date media buying has delivered exceptional results, generating a 21x ROI—an industry-leading return.
Facebook & GOogle
Scaled Facebook and Google Performance Max campaigns, leveraging user engagement metrics to optimize strategy. Executed influencer-led YouTube campaigns featuring integrated crypto-based rewards to boost reach and engagement.
The strong performance metrics I developed provided key data that played a pivotal role in securing investment funding.
